We recommend a minimum resolution of 300 dpi for any Photoshop files or placed (raster) image for best quality.
Every element of the file must be colored with process CMYK colors (no RGB, indexed color, etc.).
If RGB or other non-CMYK colors are used in your files, the necessary conversion to CMYK will change the appearance of the colors when we print, sometimes dramatically.
Pantone® colors – While we are often able to closely reproduce a spot PMS® ink using process full color, PMS® spot colors and process colors are produced using different methods. Therefore, colors produced in full color will differ from Pantone® spot colors, sometimes signiﬁcantly. Please refer to a Solid to Process Color Imaging Guide for color conversions.
Printing Black vs. Black for Full Color Orders:
In order to achieve the best possible results for your order, it is important to understand when to use Printing Black and when to use 100% Black.
Printing Black is a build of CMYK inks that allow ink to appear richer and more vibrant. Using 100% Black gives the appearance of a muted black tone. Follow the guidelines below for creating the look you desire.
Full Color Flat
Use Printing Black (C80%, M80%, Y80% K95%) instead of 100% Black when in registration with other colors, in areas with heavy ink coverage and for bold type or lines that are thicker than 2 1/2 points.Full Color Raised BC – Always use the CMYK percentages above for “Printing Black” regardless of registration or coverage.Full Color Raised LH or ENV – Use Printing Black (C80%, M80%, Y80% K95%) instead of 100% Black when in registration with other colors, in areas with heavy ink coverage and for bold type or lines that are thicker than 2 1/2 points.
Full Color Raised/Thermography Printing
Light skin tones, light colors, and low screen percentages will have a negative impact on the raised appearance of your product. For best raised printing results, we recommend that the “Total Area Coverage” be at 150% or higher. Total Area Coverage (TAC) is the total of the CMYK value of a color. For example, a card using a light blue color with a CMYK mix of 89, 10, 0, 0 has a TAC of 99%. This color won’t have a good raise as there is not enough ink coverage to hold thermography powder
Spot Color Printing:
Spot orders should be colored using the correct spot color swatch.
For Pantone Matching System® (PMS®) colors, it is best to use the PANTONE solid uncoated library that is already loaded within the program.
We recommend a minimum resolution of 300 dpi for any Photoshop file or placed (raster) image for best quality. Black & White Bitmap Image Mode should be used unless screens are present, Grayscale Image Mode should be used if screens are present.