Link Juice

Link Juice

Link juice, link authority, and backlink authority are all different words that mean essentially the same thing. Google analyzes the links that point to a particular webpage to determine what ranking position the webpage should be placed in their search results for a particular keyword query.

If Page A links to Page B, then link juice “flows” from page A to page B and that generally helps page B rank higher on Google. The more pages (and the higher-quality the pages are) that links to page B, the more link juice page B has and the higher it will tend to rank on Google.

The smartest way to attract more links to a website is to:
  • Create authoritative, useful and trustworthy content
  • Improve the strength and popularity of the brand
  • Continually advertise, promote and get PR
  • Promote good website content and be sure it gets in front of the right audience
  • Contributing content to other websites
  • Blogger outreach
  • Expert quotes or brand mentions
  • Product reviews on blogs
  • Getting listed in industry-relevant directories
There are different metrics available for measuring the link juice of your own site and others. Google PageRank is the algorithm that Google uses to measure link juice (but Google PageRank numbers are no longer publicly available). Several SEO tools publish their own link juice data and are valuable for getting accurate numbers.

    • Related Articles

    • Redirection

      What is a Redirect? A redirect is a way to send both users and search engines to a different URL from the one they originally requested. Below are descriptions of some of the commonly used types of redirects. Types of Redirects 301, “Moved ...
    • Reciprocal Link Policy

      The practice of exchanging links is quite common and usually beneficial for the ranking in search engines. A proposed link exchange will always be considered with care. The organization requesting a link exchange should be similar in service and/or ...
    • Guest Post Terms and Conditions

      By submitting an article to Beau Brewer Digital or any of our websites, you acknowledge that you understand and comply with the following: Guest Posts must be your own original work. Plagiarism or copyright infringement is not permitted. When quoting ...
    • How to login into your web site.

      There are a few ways to you can access the admin section of your website. The most common way is to browse to and enter your account credentials to gain access to the admin section of your website. Depending on your security ...
    • Client License and Copyright Agreement for Commissioned Work

      Overview Unless otherwise specified and/or credited all images, artwork, text and graphics, of this site, are the copyright of Beau Brewer Digital. All rights reserved. All other images are copyright and/or trademark of the respective owners. ...